Personal and executive branding
Positioning, messaging and content that make a founder or executive recognisable and credible.
- Personal branding
- Executive branding
Home / Authority marketing
Personal branding, YouTube and podcast production in Dubai
Become the trusted voice in your industry. We help founders and businesses build authority through valuable content.
What is authority marketing?
Authority marketing builds trust by positioning a founder or business as the trusted voice in their industry through personal branding, thought leadership, YouTube and podcast content. People do business with brands they know, like and trust.
Brand authority services: personal branding, YouTube and podcasts
Everything to launch and run your presence as the expert in your field.
Thought leadership strategy
A content plan built on your expertise, so the right people see you as the answer.
- Content strategy
- Positioning
YouTube authority
Launch: channel setup, branding, SEO setup, content strategy, 1 long-form video and 5 short videos. Monthly: 4 long-form videos, 16 short videos, editing, thumbnails, publishing, SEO and a monthly report.
- Channel setup
- Thumbnails
- YouTube SEO
Podcast authority
Launch: channel setup, branding, SEO setup, content strategy, 1 long-form video and 5 short videos. Monthly: 4 podcast episodes, video and audio editing, publishing, show notes, 16 short clips and a monthly report.
- Episodes
- Show notes
- Short clips
Film in our content studio
Create professional content inside DhanGuard Business Center, in five ready-to-film spaces.
Executive room
Polished one-to-one and brand content.
Boardroom
Panels, training and corporate videos.
Business lounge
Relaxed, conversational content.
Interview room and podcast studio
Interviews and audio and video podcasts.
Professional photography and additional filming days are also available.
Our authority marketing process
Discover
We learn your expertise and audience.
Plan
We build your content strategy.
Create
We record, edit and design.
Launch
We publish and optimise for search.
Improve
We review results and keep growing.
See the proof
Read the results our leadership team has achieved and what past clients say about working with us.
Frequently asked questions
Why use YouTube and podcasts to build authority?
Long-form video and audio let your audience hear your expertise in your own words, build trust over time, and keep appearing in search results long after publishing.
What is included in the YouTube Authority launch package?
Channel setup, branding, SEO setup, content strategy, one long-form video and five short videos.
What is included in monthly podcast management?
Four podcast episodes, video and audio editing, publishing, show notes, 16 short clips and a monthly report.
Where do we record?
In our content studio at DhanGuard Business Center, which has an executive room, boardroom, business lounge, interview room and podcast studio.
Next step
Ready to stop being overlooked?
Let’s identify what’s holding your marketing back and what to prioritise next.